Like it or not, Conejo Valley residents will be getting a new Thousand Oaks Auto Mall sign, with an LED reader board that is 8-2/3 feet high and 18 feet wide. That is because the Thousand Oaks City Council voted 4 -1 to approve one of the designs the Auto Mall group presented at the 4-26 City Council meeting.
Claudia Bill-de la Pena voted against the sign. She is quoted in the 4-28 VC Star as saying, “…There has been no evidence shown to the council, the sign will bring in more business than a strong interent presence, which is what toay’s consumer uses.”
Opponents of having a large reader board sign on a heavily travelled stretch of the 101 Freeway, have cautioned about safety issues for drivers who might be distracted by it. Mary Wiesbrock of Save Open Space has also spoken strongly that approval of this LED sign would be precedent-setting and could open the way for more of them along the 101 in Thousand Oaks.
I guess we will see if the larger, brighter sign brings the auto dealers more business. What would be ironic is that after the sign is put up, business for the auto dealers actually declines.
I, for one, will be shopping elsewhere for a new vehicle when I need one, because I don’t think the auto mall cares what residents want. It is like they are only going after potential buyers who live outside the Conejo Valley. Why should that behavior be rewarded? I think there are a lot of other folks who feel the same way.